There was an interesting post on Gearslutz.com, my favorite hangout for pro audio information (and misinformation, you have to be very selective). Lately there has been much analysis (and complaining) about the state of the music industry. Lack of recording opportunities, the shift from physical media to streaming music aggregators like Pandora, Spotify, Google Play, etc.
If you look at the trends in music sales for the past 40 years, there is an interesting pattern.
Trends in music sales
8-Tracks cassettes, vinyl, 2-track cassette tapes, CD’s, all seem to follow a pattern similar to ocean waves. Initial acceptance, peak, and slow decline. Unfortunately this graph, by Michael DeGusta with data from the RIAA, does not show the data up to present. However we can speculate with some confidence. Digital media started out with a rapid acceptance during the Napster and file “sharing” (re: stealing) years, then declined somewhat as the majors cracked down. However the shift from downloads to streaming services has started in earnest.
I expect that wave to continue peaking for the foreseeable future, especially as bandwidth increases and higher quality audio is made available (e.g. tidalhifi.com). The question is how high and how long will the wave be?
What does this mean for the independent musician? Are physical media dead entirely? I don’t think so. Vinyl is making a come back in a small way (more like a secondary wave) as people are demanding more physical contact and ownership of their music. Streaming services are convenient and will be around for a long time, but there will always be a demand for something you can put in your hand. The real question is this: who is in control of your music selection, and can you count on having your favorites around in 20 years? I personally do not trust iTunes to be my only music source for retaining control of my digital tracks.
We no longer consume music just for listening sessions like my generation did back in the 60’s and 70’s. It is more likely background for work, parties, or used for TV and film cues and sound tracks. Touring bands still sell CD’s but just as likely will have download cards for mp3’s.
Will we see a big resurgence of the music album as art for its own sake? Not until we can package digital media and associate images and liner notes with it. In the meantime independent small-time producers like Barn Jazz will continue to labor in the eddies of the ocean doing work the way we want to do it.
So what is the next wave? Maybe 3-D holographic surround sound with direct implants to our neurons? While we are waiting for the musical industrial complex to shake out, I think I will just go put an album onto my high quality turntable, flip on my 1973 Marantz receiver, and chill.
Mastering Audio Through Adult Education
Yes you can teach an old dog new “tracks”. These days many if not most independent engineers and producers are self taught. We learn to mix by accident, mostly. We buy exotic gear, trendy plugins for our DAW’s (“Digital Audio Workstations”), haunt the music and gear forums looking for tips and tricks.
20 or 30 years ago an aspiring audio engineer interned for a local music studio, making coffee, cleaning toilets, and maybe after a few months got to mount tape, set up mics, or push a few faders on the console. Eventually that (young) person was asked to record an entire session, often with a critical senior engineer watching and listening. If you did a good job you got to work with major talent, maybe even get some credits on an album.
Well those days are mostly gone. Yes it still happens but you need to be willing to put in the time for free or low pay and earn your bones. Woof! Not my style.
So how does an old dog continue to hone his chops? One way is through on-line audio education. Another is through workshops and recording “boot camps”. I have done both. So far the most rigorous and rewarding school has been the Audio Master Class courses offered by David Mellor (Oxford School of Audio) out of Thame, England. I have completed the professional courses in Mixing and Equalization, and am currently working through the course on Compression.
These are certificate-track courses that take a minimum of 6 months to complete. You download professionally recorded tracks with the assignment to make them sound a certain way. One recent assignment in the EQ class was to remove hum, buzz, and broadband noise using just EQ filters (no fancy noise removal plugins allowed). This is the hard way, but it is a great learning experience.
So far I am doing quite well, and will continue taking these “adult education” courses because I am serious about improving my skills. Next up will be courses in reverb and mastering. Of course, I already “knew” how to apply EQ, compression, and reverb, but there is always more to learn, often those unexpected things you did not know you did not know.
The feedback I get from Mr. Mellor is the next best thing to “being there” in the role of intern. Highly recommended, if you are interested check out www.audiomasterclass.com.